New Branding 2021
MiCROTEC announces new branding strategy with FinScan and WoodEye
Microtec, global leader of scanning and optimization solutions for the sawmilling and wood processing industry, today announced the official integration and inclusion of FinScan and WoodEye within the Microtec family.
From now on the two companies situated in Finland and Sweden will work under the common corporate brand of Microtec, reflecting the merge and enhanced cooperation between the companies.
The new Microtec organization will consist of different competence centers and offices in 6 countries around the world: the headquarters in Bressanone and Venice in Italy; former FinScan now Microtec Espoo in Finland; Microtec Rosenheim in Germany; Microtec Linköping, former WoodEye in Sweden; Microtec office in Vancouver, Canada; and Lucidyne – a division of Microtec in Corvallis, USA.
Customers will have access to an extended product portfolio based on integrated scanning and optimization solutions through all the woodworking processes: from the logyard, to the sawmill, green – and dry mill, planermill and remanufacturing applications.
The aim of being one brand is to combine in all Microtec’s solutions the competences, key technologies and strengths of all these companies in one global company with strong product brands. Therefore, the product brands Finscan and Woodeye will be integrated under the corporate brand MiCROTEC.
The mission of Microtec is, as usual, to make the woodworking industries perform better and offer to all customers’ worldwide excellent service. The new company platform gives our customers competitive advantage in all sectors, merging all companies in one. As a result, Microtec is providing the customer with the best service possible on the market.
In the occasion of the ongoing new branding strategy, an exclusive video event was launched in order to inform all our customers and partners about this big news.
Click here to see the announcement video!
